Now, she tops out at 20 minutes, has deleted the app
"The less time I spent on Facebook, the better I felt," says Burton, who works for the school district.
More than a dozen U.S. users interviewed by USA TODAY say they are starting to question their always-on relationship with the giant social network. Not only are they liking it less, they say they're scaling back how much time they spend there. And those rumblings of growing Facebook fatigue are starting to show up in tracking data.
Nearly one in five Facebook users—18.4%—say they are using Facebook less than they did a year ago, according to a new poll of 1,000 people by Honest Data, a market research firm run by pollster Tavis McGinn, who used to work at Facebook. That compares to 14% who said they increased their time and 28% who said their use remained the same. Measurements taken by research firm Comscore also show minutes spent on Facebook in the U.S. are declining.
"They had me at hello back in the day," says Michael Brito, a 44-year-old digital marketer from Silicon Valley, who dramatically reduced how much time he spends on Facebook after his news feed stopped reflecting his interests. "They need to reinvent that."
Read more at: https://phys.org/news/2018-02-facebook-users-theyre.html#jCp
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