Deshbandhu College in Kalkaji, recently purchased his first smartphone from a neighbourhood store. The entry-level phone, priced under Rs. 4,000, has a 4-inch display and runs Android, Google's mobile operating system that powers more than 90 percent of all smartphones in the country.
Ever since the 33-year-old West Bengal-born Kumar bought his smartphone, he says he often streams cricket matches and movies on his phone. But when he wants to find some information on the Internet, he asks his customers for help.
The problem
Kumar is one of over 230 million people in the country who are not comfortable navigating their phones and swaths of services in English. He would much rather speak to the phone in his native Bengali dialect, he told Gadgets 360. Kumar's situation represents both a major challenge and at the same time, an avenue for growth for Silicon Valley companies, which are increasingly trying to find their next hundred of millions of customers in India.
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