The unveiling of a dramatically redesigned iPhone
In addition to several new features, a souped-up "anniversary" iPhone—coming a decade after Apple's late co-founder Steve Jobs unveiled the first version—could also debut at an attention-getting $999 price tag, twice what the original iPhone cost. It would set a new price threshold for any smartphone intended to appeal to a mass market.
WHAT A THOUSAND BUCKS WILL BUY
Various leaks have indicated the new phone will feature a sharper display, a so-called OLED screen that will extend from edge to edge of the device, thus eliminating the exterior gap, or "bezel," that currently surrounds most phone screens.
It may also boast facial recognition technology for unlocking the phone and wireless charging. A better camera is a safe bet, too.
All those features have been available on other smartphones that sold for less than $1,000, but Apple's sense of design and marketing flair has a way of making them seem irresistible—and worth the extra expense.
"Apple always seems to take what others have done and do it even better," said Carolina Milanesi, an analyst with Creative Strategies.
Social Plugin