Amazon Picks Its First Australian Warehouse, a Step Towards Launching

US retail giant Amazon.com unveiled the

location of its first warehouse in Australia on Thursday, picking an industrial area outside Melbourne in a major step towards launching operations in the world's 12th-largest economy.

Australians can already buy Amazon products from offshore, but the prospect of an Amazon warehouse adds to pressure on traditional brick-and-mortar retailers to protect already-fragile sales.

The Seattle-based retailer confirmed plans to bring its online shopfront service, Amazon Marketplace, to Australia in April, without saying when it would begin the service or where it would locate its warehouses in the vast country.

It has not said when it will start the service in Australia, nor which freight service it will hire. Amazon Marketplace charges retailers to advertise on the Amazon website and use Amazon's warehouse and freight networks.