Following the June launch of Planet of the Apps, Apple's second premium video series will debut on August 8, with hopes that a recognizable show and slew of A-list celebrities will help the world's largest technology company stand out in a saturated television market.
"It's about the artist and the songs that are being sung, just to get a little behind-the-scenes of their personalities and some of their thoughts," Eddy Cue, Apple's senior vice president of internet software and services, told Reuters.
"It fits very, very nicely within Apple Music," he added.
Apple's Carpool Karaoke is based on the popular segment from CBS' The Late, Late Show with James Corden, in which Corden joins guests such as Adele in sing-a-longs while driving.
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