Facebook Will More Closely Monitor How It Makes Money

In the last week, one of Facebook’s

greatest business strengths became a source of tremendous embarrassment to the company. Its famed money-making engine—which ceaselessly converts user data and content into advertising dollars, all underpinned by algorithmic plumbing—was found to have some glaring issues.
Specifically, as ProPublica revealed Thursday, advertisers could target self-described anti-Semites as an audience for their ads. Facebook’s algorithmic ad tool allowed buyers to target users who publicly entered phrases like “Jew hater,” “How to burn the Jews,” or “History of ‘why Jews ruin the world’” into their Facebook profile as their educational background or professional interest.